Course
Leveraging Technology to Improve Performance in the SMB
- Course Details
- 8 Weeks
- Express Course ID C-2195
- Training Pro ID 1130253
- Contact for Pricing
Course Description
This Program focuses on Technology requirements of the sales and marketing organization. This includes fundamentals of email marketing automation, SEO for website optimization, video production tools for YouTube bases promotional campaigns, CRM overview and utilization, and a Three-Dimensional Elevator pitch, among others.
Course Objectives
- This course emphasizes the technology your Sales and Marketing team must master to grow a business to its full potential.
- A hands-on plan is used to reinforce the fundamental tools required for improved sales and marketing effectiveness.
- Each session focusses on the implementation of a core sales and marketing fundamental with deliverables such as implementable email campaigns, measurable improvements to a website’s SEO, sales Pipeline dashboards and improved presentation skill.
About Our Courses
- Courses are conducted at your facility or virtually. No travel is required.
- Our Course schedule is flexible and can accommodate a company’s priorities and existing staffing commitments.
- Courses are designed for Small to Mid-Sized Businesses (SMB) that seek to invest in their employees by offering ongoing professional development.
- All Concord Sales Leadership courses are focused on your organization. We do NOT mix salespeople from different companies and industries into a general sales training class. Our sessions are focuses on your industry, your customers and building specific sales skills for your team.
Enrollment
Please contact us to discuss enrolling in any of our courses and your scheduling requirements.

Scott Arnold
Course Instructor
Scott Arnold is the Founder and CEO of Concord Sales Leadership, with over 25 years of Sales Management experience.
Approved for 100% tuition reimbursement to Mass for-profit companies of less than 100 employees.
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Get in touch about booking this course.